Prioritize quality over quantity.
Most small business owners go overboard when creating and designing their website. Most of the time, they want to include all the features of their products on every page they want to create, even though they don’t have the budget to do so. In fact, that’s fine. Small businesses should focus more on quality than quantity.
To begin with, it is better for them to create a high-quality website than to waste their resources on having a large site. The reason is that startups need to save money and not spend right away building something big. In addition, they may have more time, energy and cash to build other important parts such as the following:
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Making the site load as fast as 3 seconds max.
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Making it responsive so it looks good on all mobile devices.
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Making it informative for customers.
Make a strong and visible call to action or call to action.
A website can be thought of as a marketer, whose job it is to generate more leads for the business. This can only be done with the use of a strong and visible call to action. CTAs are most effective when presented in the form of incentives, as they give potential customers a reason to move on to the next step and make a purchase.
An image can convey a message more effectively than words can.
Websites that generate a large number of leads use content and media such as images and videos to make their business known to viewers. While some are great at creating content, they forget about the equally important aspect of the media. Images can effectively sell products / services much better than written content. Some examples are the following:
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Restaurant businesses will make visitors more interested in their food with images from their menu.
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Law firms must include photographs of their employees to gain the trust of potential clients.
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Clothing stores must display photographs of all clothing available on their site.
Images are effective in selling products and can influence consumers to make a decision about whether they would choose to buy from your business or your competitors.
Try to think like customers do.
When designing a small business website, the simplest but most important thing to address is the information that customers need or want when they arrive at a site. Meeting this need will help businesses create the foundation on which they will build their website. However, they need not worry if they wonder if they are trying to do this.
Perhaps they can ask your current customers if they have tried to visit your website in the last few months. If they ever did, they can ask about the information they were trying to find on the site. This will allow them to discover the type of content to include on your website.