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Digital Marketing

9 Simple Steps To Website Speed ​​Optimization And The Top Reasons It Matters

Why web speed optimization is important Returning to the statistics, the Kissmetrics survey shows that 79% of users are less likely to visit a website with performance problems once again. Additionally, 52% of shoppers surveyed say that performance is an important ingredient for their loyalty. This means that the fastest websites generate quality leads. Surveys

Digital Marketing

People search logs

People search logs can be obtained online in a couple of minutes. The crude way to get the same information is to go to television stations and newsprint houses to ask for information about the people you are looking for. You don’t need me to tell you that such methods will take away energy, money,

Digital Marketing

The nature of copywriting

The Concise Oxford Dictionary describes a “copywriter” as someone who writes the text for advertisements or advertising material. In other words, copywriting is the art of writing persuasively. However, to use another definition, copywriting is simply “print sales.” But before you can write effectively, the copywriter needs to know three things from the inside out:

Digital Marketing

Mystery Shopping in the B2B segment: an overlooked service

Mystery shopping has traditionally been viewed as a B2C instrument for measuring customer service levels. However, this service is also invaluable in the B2B industry. In this industry, the stakes are higher: it is difficult to lose customers, but when those customers are large corporations, the impact of such loss is of greater importance. In

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