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Digital Marketing

Top 5 Web Analytics Tools to Improve Business Performance

Every company generates data and records it as part of its operational requirements. Data, particularly related to business websites, can come in many forms, such as the number of users visiting your site and their locations, or better yet, the number of users purchasing products from your site, among others. Left unattended, data can be

Digital Marketing

4 eCommerce Categories

Electronic commerce or electronic commerce are transactions or other terms of sale that are conducted electronically. This involves buying, selling, and exchanging goods or services for the exchange of money using computer networks such as the Internet. Contrary to popular belief, eCommerce doesn’t just exist on the web. In fact, e-commerce was already around and

Digital Marketing

Choosing the Right SEO Tools: A User Review of Rank Tracker, Part of SEO PowerSuite

Once you get involved, SEO creates a lot of repetitive work and if you’re reading this you probably know what I’m talking about. As a start-up SEO operation in South Africa with a rapidly growing client base, we had established pretty good systems for finding potential clients, identifying what ought To be ranked, search for

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