We live in the age of internet marketing, also known as content marketing. Here, online visibility is a must to stay on top and be relevant, and earn more money.
If you don’t have a good web presence and you’re not busy promoting and expanding your business through effective internet marketing, you won’t survive for long.
What is internet marketing?
It is the new age marketing of a company or brand and its products and services over the Internet, through different tools, employing content, emails, search and paid media strategies, to help drive traffic, customers leads and sales.
Internet marketing techniques are mostly organic in nature, but these (techniques) could also be paid.
Organic internet marketing may not bring great results instantly, but it would help businesses grow and expand eventually, if done the right way.
Content marketing is the future
According to a study, 91% of companies around the world believe that Internet marketing is an indispensable and exciting marketing tactic.
Content marketing involves offering valuable, readable, and consistent content. It is the marketing of the present and the future.
Stimulate, educate and guide prospects and build trust, authority and connections. When it happens, and when you offer help and value to your customers and prospects, they reward you by becoming your customers and using your products and services.
Content marketing vs. Traditional Marketing
Content Marketing is Inbound Marketing and not Outbound Marketing, also called Traditional Marketing. In general, the latter is disruptive, obstructive and invasive, as well as costly.
Research shows that currently more than 615 million devices in the world have adblockers.
What does it mean?
It means that traditional marketing may not be very effective.
According to another study, content marketing or Internet marketing costs 62% less than traditional marketing, although it generates 3 times more business and profits.
Image and video rules
Images, in the form of exciting videos and infographics, are comparatively more powerful in attracting new customers and others. The brain processes images 60,000 times faster than text.
According to another report, people consume more than 500 million hours of video content daily around the world.
In an era where most of us suffer from attention span issues, it certainly pays to make videos and visuals – that inform, empower and entertain – a crucial element of our content creation and promotion strategies.
Online videos quickly increase awareness, stay top of mind with new customers, and also convert high-intent viewers.
These also give any brand the power to reach, engage and convert their most precious audiences at the right times, whether they’re being exposed to an entirely new brand for the first time or just minutes away from a deal. . and make a purchase.
When brands are present and helpful in those moments, the chances of results are high.
4 exciting tips for successful content marketing
To harness the amazing powers of internet marketing in the most fruitful way, make search engine optimization (SEO), grammar and spelling, storytelling, and video an important part of your overall marketing strategy. content marketing.
1. SEO – Optimize your content for better visibility and performance on search engine results pages (SERPs). If your content doesn’t find a place on the first page, it won’t generate the results you care about.
2. Grammar and Spelling – Make sure your blogs and articles are grammatically correct and have correct spelling. A piece of content, with blatant spelling and grammatical errors, will not impress your readers and prospects even if your brand value decreases.
3. Stories: Master the art of storytelling for added traction. Most of us love stories. If there is a beautiful and inspiring story cleverly woven into your article, it will activate the ’emotional trigger’ and lead to better ‘connections’ with your readers and prospects.
4. Videos: According to a report, in India, online video is behind more than 70% of the nation’s total data usage. As the nation’s online population continues to grow, so will the number of family video consumers surfing the web. So use engaging videos and layouts to create compelling visual content!
In short, make Internet marketing a vital cog in your business establishment and expansion wheel. Follow the marketing strategy tips shared to earn more money and get the best possible business results.