When it comes to putting together your search engine optimization campaign, it is essential that you also focus on your local SEO. Local search engine optimization has become an important element over the last year, with more companies than ever focusing on their local audience. You should keep in mind that with smartphones, more people than ever are looking for products and services in their current location.
Forty percent of mobile users will search their local area, while more than eighty-five percent of users will use their phone on the go to find products and services within their local area. There are some essential tools you need to make sure you use them to succeed and dominate your local market now and in the future.
One of the first things you’ll want to do is set up a Google Places business page. If you’re not sure, it’s worth finding an internet marketing company that can provide you with the best local search engine optimization services to help you out. When setting up this page, it is important that you ensure that you provide accurate and detailed information. You want your customers to easily find your business when shopping in your particular area.
From here, you need to set up a Google+ page. This is different than the Google Places page, but both provide an essential service when it comes to local search engine optimization. Your Google+ page should also be accurate and provide as much information as possible to ensure that Google can easily find you when a customer searches your area. The next step, which is complicated, is to link the two pages and then verify all the information. If you want to verify your website, address, and phone numbers, you can do so by following the instructions provided.
With local search engine optimization services, you also have to focus on keywords. While keywords have always been a part of SEO, with the local SEO algorithm, you need to focus your keywords on your current location. In the past you may have used “internet marketing services”, now you need to use “london internet marketing services” for example.
You must ensure that your address appears on each and every one of your web pages. This means going through your site with a fine-tooth comb and adding your address and phone number to every page, this ensures that Google picks up your location whether they’re checking your home page or one of your sales pages. In the past, having their contact details on your contact page was enough, not anymore. It is imperative to ensure that you do not ignore this important step, as you could be penalized in future search results.
Online directories are a wonderful tool to make the most of as one of your local search engine optimization services. Google is constantly looking at online directories, so the more directories you include, the more your business will get noticed. You want to make sure that when Googlebot makes its rounds, your name is one you see in your area on a daily basis.
Local search engine optimization services are not easy to manage on your own, especially if you are already trying to run a company or a department. This needs constant work and updating, which means it’s worth hiring a professional internet marketing company to do it for you.