For those of you who have heard me speak or read some of my blog posts and other reflections, this will be an emphasis for you and a deeper dive into what I think is perhaps the biggest thing that can change your life and / or your business. In the new year. I’m not saying this lightly … but I know it can happen to you … if you really want to change your life and your business forever.
For those of you who are new to my blog (and other writings) and my passion for helping you grow personally or your company, welcome to the TRIP! I refer to this as a journey because there is never an end … it just gets better and better the longer you are on the journey. Becoming a capable “REMARK” is what this journey is all about … and it will get better and better every day. And here is the big advantage …
You don’t want your “REMARK” journey to ever end … because it gets more fun and rewarding the longer you’re on the journey.
And you will never want this journey to end because it would mean that you would stop wishing you were more able to “WATCH” each day in the future. It’s honestly a drug. Once you start this journey, you literally won’t want to go back … it’s addictive because it’s so rewarding … personally and professionally.
For some of you, this concept may be new or in need of updating so that you fully understand what it means to be able to “WATCH”. Let me briefly share with you what it really means to become “REMARK” capable.
I’m sure you’ve already noticed how I emphasize the word “OBSERVATION” as part of the word “remarkable.” I think this is the most important part of the general word because it very accurately describes the essence of what I believe will change your life and your business. The word “remarkable” can mean “amazing and wonderful” or other such exciting words. And while this sounds great, it’s not the main focus I want you to think of when you hear the word. I want you to focus on a very key component of the word “OBSERVATION”. Essentially, it says that you are “saying something to someone … you are making a” comment. “This aspect of the word is what I want you to focus on when you think about becoming a” remarkable “person or company … someone. who others will comment or say something about.This gives you something that everyone has envied and coveted since the beginning of time … someone else talks about him in a positive way … someone he trusts and is credible.
If this sounds a lot like “word of mouth”, you are on the right track. But becoming capable of “REMARK” is taking word of mouth to a whole new level … it is putting word of mouth on steroids! It’s about creating “passionate and enthusiastic advocates” who “proactively tell others about you.” They literally go out of their way to tell others about yourself because you are someone they completely trust, go out of their way to help you, and do it in a way that gives you an amazing experience. These are the components that make them advocates for whom you are the most important.
The essence of becoming a capable “REMARK” is obsessing over the customer. The path to becoming “WATCH” day after day in your life or in the life of your business begins with the desire to obsess over the customer. When all your focus is on your customers (as it should be), you can do things for them that your competition isn’t even thinking about or only dreams they could do … but they can’t and you can. It’s being so “marked” with your customer that you know what will delight them and “brighten their day” with each interaction. It’s like staying in sync with your customer and knowing what they need and want before they even know it. It’s about making different “customer-centric” decisions and focusing on putting your customers’ interests ahead of everything else. It is simply being “all inclusive” with the only group that gives you money, your customers.
For me, this all started more than two decades ago … even before I wrote my first book, “Creating and Delivering Totally Amazing Customer Experiences.” In fact, it started in my early childhood when I was working at my father’s business in Utah (you can read more of my story on my website). In essence, it did everything I talk about in The “REMARK” able Triangle (you can learn more about it on my website) without even knowing it (since I created it in the early 2000s). And by all accounts, he was capable of “OBSERVATION” and his business was capable of “OBSERVATION.”
Becoming a capable “REMARK” is a simple concept … it is simply “getting others to” comment “(talk) about you to others.” Simple truth? You are becoming someone (or a business) that others do their best to tell others about you or your business. You are becoming someone (or a business) that others cannot wait to tell others because you are incredibly awesome, amazing, spectacular, awesome, or a host of other powerful adjectives to describe you and / or your business. And they do it “proactively” without being asked or bribed. Let me emphasize this last piece again … without being asked (for a referral or recommendation) or bribed (offering incentives to say nice things about yourself). They do it all on their own because they love interacting with you and / or your business. That is what it means to become capable of “OBSERVATION”!
Ask yourself a simple question: “Do most of the people I know go out of their way to tell others that they need to meet with me, without me asking them to (ask for a referral)?” Or if it’s a company, “Do most of your clients come from others who tell them they need to work with us without us asking them to do so (asking for a reference)?” If the answer to these questions is a resounding and unequivocal YES, you may well be customer obsessed and well on your way to becoming a capable “REMARK”. If the answer is NO or I DON’T KNOW, then most likely you are not obsessed with the customer and have not become capable of “OBSERVATIONS” … yet.
Do you want to be on this trip?
If you answered NO, I apologize for making you read this far … you can stop now and ignore everything I just shared. Sorry for wasting time.
If you answered YES or I WANT TO KNOW MORE, then your journey has just started. This article is the beginning of your journey, whether you know it or not. From now on, you’ll want to go ahead and read my blog, articles, and the new book coming out Q1 2020. You’ll also want to listen to my podcasts (starting soon) and watching the videos (starting soon) where I talk about why you want to become obsessed with the customer and become capable of “OBSERVATIONS”. I will also share many examples and stories of companies that are (and why they are) and those that are not (and why they are not) along with helpful tips on what you can do to help you better understand this differentiation. strategy of how you become capable of “OBSERVATION”. I’ll share more stories with you about what it’s like and what it takes to be able to “REMARK”. I will also share what others are saying about the different components you will need throughout your journey to become “REMARK” capable.
The more we can learn together, the faster and deeper our journey (and the results) will be, as we will all be more able to “OBSERVE” than we were yesterday. And the beauty of this entire journey is one where NOBODY WILL EVER COMPLAIN that you become more capable of “WATCHING” … they only complain when you are not.
Thanks for reading and I hope you join me on this journey … it will be amazing. Welcome aboard … your journey has just begun! Stay tuned for much more on this incredible approach to changing your business and yourself to be someone others “WATCH” about. And if you reduce all of this to ONE THING at the end of the day, you are becoming a complete and unique DIFFERENTIATION in the eyes of your customer (and others). You will no longer look like anyone else (or any other business) in the future. You will stand out … lead your industry or your peers. You will be spoken of as unique and different in the eyes of your customers, your audience, and your peers. I think that’s enough to help you achieve much more success tomorrow than you already have today!
Get obsessed with the customer … become capable “WATCH”!