CPA or a Cost Per Action network provides a directory of products and services. Businesses promote their offers through CPA networks and CPA affiliates drive targeted traffic to offers through email marketing, video marketing, pay per click, etc.
Businesses within the network are willing to pay CPA affiliate marketers to generate traffic or leads for their products and/or services. The great thing about CPA networks is that a sale is not required for a CPA affiliate marketer to receive compensation.
CPA affiliate marketers using CPA networks don’t have to worry about chargebacks or refunds because potential customers don’t have to pay anything for you to get compensated.
There are a variety of CPA offers available including offers on ringtones, health related products, credit cards, and government grants; Just to name a few. The company will pay per unique visitor or pay per lead. If a company pays per share, the potential customer may be asked to provide contact information such as their email address and/or zip code, in some cases. Filling in the form is the action.
CPA networks hire affiliate managers to oversee the process. CPA managers are generally responsible for reviewing CPA affiliate applications, finding company products or services to offer through the network, and communicating with affiliates within the network on how to optimize their income.
It’s important to keep in touch with your CPA manager, as he or she can tell you about high-converting offers within the network. High converting offers can result in more money for you.
It’s not uncommon to see deals with a CPA network that pays $25-$35 per lead and .15-.30 or more per unique website visitor. You do the math: Generate 500 leads for one offer, pay $25 per lead, and your commission is $12,500.
As you can see, there is a lot of money to be made by promoting CPA offers. There are literally hundreds of networks; each offering different products and services. Apply to at least 3-4 CPA networks so that you can have a variety of CPA offers in the market.