Video is a very effective marketing medium for anyone looking to have an online presence. However, there is a lot you need to know to be effective, just like with anything else. If this isn’t your first time at the rodeo, you’ve definitely heard people rave about how video is the best and millionaires are made overnight using only YouTube. But how can you benefit too?
There are always some exceptions to the rules, which everyone talks about for weeks and even months. A young punk succeeds with video marketing. You know what I’m talking about? Many people who try to imitate the success of these one-hit-wonders fail more often than not. In fact, many of them don’t get any results at all. Why the big diffusion? Are these promoters hiding some of the keys to really being successful, or is it user error?
Videos DO tend to jump to the top of search rankings faster than many other types of content. People tend to prefer videos to articles simply because, let’s face it, it takes brainpower to read an article, while the same can’t always be said for watching a video. But can you be very successful by posting a few crappy copycat videos a month? I really doubt it…
You see, video marketing is just a method of generating traffic. As you will see, it has pros and cons that need to be addressed, just like any other marketing method. What I would really like to address is the idea of submitting duplicate content to different video sites. Does it really help?
There are many services that will help you automate your video marketing efforts, but there is one thing that you really can’t spare if you’re really going to be successful. You just have to learn how to create your own video content that people actually get some value from. That’s all about it.
No matter how many sites you submit to, it won’t make much of a difference if you show off the workmanship of a kindergartner who hasn’t taken his nap yet. Most people are looking for a one button way to generate millions of leads for their network marketing business with someone else’s money, when the truth is if they want video marketing or any other kind of If marketing works consistently for them, they are going to have to become more valuable and constantly show that value. They need to educate themselves about the product or service they are trying to promote, rather than being a terrified and paralyzed newbie.
If you first learn the steps to make your own videos unique and relevant, then uploading them to various sites can really make things work for you. Traffic Geyser and Tubemogul are two of the content delivery services that I would recommend for you to use. However, before you make a decision, let me tell you about the differences between the two. Tubemogul is a free service; of course they have their paid options as well, but you can do everything you really need with the free account. Traffic Geyser will give you a $1 trial, but then you’ll have to pay every month to keep your account active. It can be expensive depending on the account you sign up for. Traffic Geyser allows you to upload to many more directories and sites than Tubemogul, I think largely because Tubemogul is much more respectful of third party terms and conditions.
Whichever way you choose (Tubemogul is my recommendation), you’ll be able to submit your content to more sites and therefore potentially show it to more people. If you have done a good job creating it, the leads will not be lacking. Here’s my little warning: don’t use just one marketing method! If it turns out you suck at it, you’ll have nothing else going for you. I would recommend picking at least two or three different strategies and becoming a pro at them. Never stop learning… keep looking for new ways to grow your business, but only add new ones after you’ve become very proficient in the ones you’re already using. Until you’ve mastered them, I recommend putting on your blinders and getting to work.