While mobile app development became relatively easy thanks to the development and support services of competent app development companies, successfully launching it to market is not child’s play. Due to ever-changing market trends and unpredictable user behavior, an application maker cannot simply assume that its application will succeed shortly after launch. Even the slightest mistake in strategy can deal a serious blow to the great launch of the application. Fortunately, there are millions of apps already roaming the market whose successful launch by their marketers showed others what to avoid or what works well when launching apps. Precisely, making an application launch a success is simply to translate the rumor into reality with a large number of installs or good store rankings. To ensure that an application is on track for success after launch, here are some common mistakes to avoid.
Ignoring pre-launch importance
It is wrong to think that promotional activities start after an app is launched in the store, but a plan is necessary before to promote it. Purposeful research on the user segment and planning its promotion accordingly helps to know the nerve of the target market. This can help change the business tactics of the application that adheres to them. Creating a pre-launch buzz via social media platforms or viral marketing is also helpful in letting users know what to expect in that app and inviting any suggestions.
Overlooking ASO
Many app owners ignore the relevance of ASO (App Store Optimization) strategies before launch thinking they need a special budget. However, that is not the exact case, so owners should not ignore ASO for the success of their application. Optimizing keywords in the description or title, or using competitive information to compare your results, will eventually help them achieve greater visibility in the store.
Weak content marketing
Most of the time, owners forget that an important way to get a market for their app is to get people talking about it. Marketers are strongly encouraged to find websites, blog forums, or communities followed by target users and share information about their app launch through some nifty content. They can use the content to give some previews of their application, put videos or screenshots of its functions to encourage them to use it.
Understand Power Store Ratings and Reviews
A terrible truth is that the reviews and ratings appear organically to encourage others to install the application. However, owners will not have their star ratings visible until they receive five new user reviews. One cannot just start receiving reviews after launching it, but must communicate by email or any other means with all beta testers, users or advocates of the application. In addition, implementing some strategy such as messages within the application or automatic notifications that pushes each active user to review the application is effective to obtain good reviews to obtain better rankings in organic results.
Ignoring these common mistakes when launching an app can literally ruin your business and set you apart from the competition. While a little ignorance can set things off in the wrong direction, being vigilant and inattentive to these strategies can sidestep all chances of your new app business failure.