Email marketing has many benefits. This internet marketing strategy is not really emphasized as many internet marketers focus more on traffic generation and website optimization. What they don’t realize is how powerful emails are. This particular brand of power online can bring you miracles in ways you can’t imagine.
auto reply
To send emails, you’ll first need an autoresponder. An autoresponder is a service you can use to grow your list and send them emails at a specific time. For example, when someone subscribes to your list, they will automatically receive a thank you email from them and receive the first newsletter. This service is useful because it allows you to write all your emails and send them in sequence, for example, you have eight emails that you would like to give to your customers and you can arrange them to be sent one per week. There are good autoresponder services that businesses use, such as Aweber and GetResponse.
subscription list
When you want visitors to share their name and email address with you, you need to show that you are worthy of receiving them. Show them that you are qualified to give them what they are looking for. Let’s say there is an angler who goes to your fishing website to learn the techniques of how to fish better. He can provide you with an e-book on how to fish better if you opt for his list.
Great Content Management
Make your customers look forward to your emails. Offer them free gifts, techniques and tips that motivate them to learn more from you and trust you with their money. Going back to the example above of giving a free fishing book to your customer, you can wait about a week, and after they’ve liked your book and trusted your judgment, you can advertise a certain product that can help you fish better. . Focus on customer behavior. Customers rarely buy products when they first meet them. They need a certain amount of time to think about it. Even more, you can emphasize the product in your next email if they haven’t bought it.
Email Format
The email title or subject should be something that grabs the reader’s attention. Names have been proven to work very well for people to read emails sent to them. For example, “Ben! Look what I got for Christmas!”
In terms of body copy, the research team at http://www.MarketingExperiments.com ran an email campaign that increased sales by 49%. Some of the key points they presented in the body of the text were:
-ensure that the valuable product benefits the customer
-avoid a sales hype by using a “personal tone” in your emails
-Provide customer service according to their needs.
-provide incentives
electronic publication
Another thing you can do is an ezine. An ezine is an electronic magazine or an electronic newsletter. It is delivered to visitors or customers through emails. Publishing ezines can be useful for advertising and promoting new products or for giving information or advice about what customers are looking for. The amazing research team at http://www.MarketingExperiments.com also conducted an experiment testing ezine ads and showed that ezine advertising has the potential to produce strong returns on investment. Companies don’t really emphasize on them due to lack of time or experience to optimize these campaigns. These companies are making a big mistake because they don’t realize how much more money they could make online.
In each ezine you’d like to distribute to your list, simply create content and place the same ad. To find out how many clicks your ad is getting, you can use a script called ProLinkz which is available at http://www.prolinkz.com. It would be great if your ad was strong with a good headline, preferably done with copywriting skills. Format the ad with good dimensions and make sure it stands out. Test the various positions you place your ad in and choose a position that has been shown to get more clicks.
In online internet marketing, to really understand the email marketing strategy you have to implement it. Understanding them and knowing how to do it is only the first step. Once you have practiced and tested them, you will see greater results in sales.