You need to make money from a small business website if you want to keep it running. Even a non-profit website that is informative still needs traffic to generate donations to keep it running and viable.
There are a few things you can do to help increase your traffic and they are remarkably easy. A simple Google search will reveal tons of websites, books, and DVDs, all aimed at helping guide you to a more successful online presence.
Here are some of the most practical tips you can use without paying a ton of money to a guru who may or may not be able to help you.
Tip one is simple. You must have relevant content posted on your website that promotes your products or services. This is the absolute easiest way to get people interested in what your website is about. Write some blogs and post them on social networking sites and give your website a name so people can see it.
It’s even better when you add a link that will take them directly to the website. Don’t blog about your personal life or how your car broke down unless it’s strictly relevant to the website you want to drive more traffic to.
The next tip to generate more traffic is to simply pay for it. You can pay for ad space on various websites that will help promote your website. If you’re selling an ebook, you’ll want to list it on an ebook website like Clickbank. People will be able to search by topic and find your ebook or product. You have to pay a fee, but it generates more traffic, and in the end, it can mean more revenue on your behalf.
Use PPC advertising. That is pay per click advertising that you can place on Google AdSense and other websites. You will need to create banners and provide working links to help people navigate to your website. Which brings up an important point… make sure your web page address is relevant to your service or product.
Don’t pick a random name because it sounds cool. Make sure your website name is…
- not offensive and
- Easy to remember.
These are not hard tips and are just a few to keep in mind when you want to increase traffic to your website. But they are some of the most important tips that you can use in your business.
Being practical will go a long way in ensuring that your website is a real success and that you can continue to run it with the funds that will come in.