Many websites make the mistake of thinking about SEO only after a website is up and running, but the truth is that SEO should be a consideration before the website even exists. Here are some ways your domain name should reflect SEO best practices.
Indicate your line of business
If you are a lawyer, your URL should reflect that you practice law. Having your keyword in your URL helps your ranking for that keyword, and will also give the user a clear indication of exactly what your business does. If your company name contains your profession, a natural choice for a domain name would be your company name.
be easy to remember
People tend to easily forget domain names. You need to make it easy for people to remember your URL so that you get more traffic to your site and make it easy for people to link to your website. Long URLs, hyphens in the domain name, and anything other than a.com make it harder for a user to remember your website. Also remember that buying other domain names might seem like a good idea in case the user types in your URL or enters a.net when they bought a.biz, make sure you are consistent in only referring to the domain you want customers to remember. .
Be clearly different from the URLs of other major websites
Choosing a domain name that is similar to another major website may seem like a good idea to attract users who accidentally type in the wrong domain, but your great idea may end up failing. People searching for your website may not be able to find your site in search results. Especially if your website name is similar, search engines may choose to show the big company’s results instead of yours, assuming the search contains a typo. Be sure to search for your website name in the major search engines before committing to that URL.