Along with the modernization of our civilization are changes in the way people communicate. Social media has become a part of human communication since the birth of the Internet. For this reason, social media continues to generate interest in any form of business, including the automotive industry.
Automotive social media is a valuable marketing strategy of automotive dealers, whose goal is to sell more cars and increase profits. Facebook and Twitter are probably the most used social networking sites in companies, and creating your own account on these sites is very important. You can reserve your brand, advertise, and as well as communicate with your potential customers, making your business more accessible to people. It also allows you to receive direct feedback on your business. If customers are saying negative things, then you have the opportunity to respond and provide clarification.
Ford is at the forefront in the use of automotive social networks; In 2009, Ford spent about a quarter of its marketing dollars on digital and social media. This was more than double the amount spent by its competitors. James Farley and his team launched the Fiesta Movement. They posted 11,000 videos, 15,000 Twitter messages and more than 11 million social media impressions as part of a pre-launch social media campaign for the American Ford Fiesta.
As a result, 4.5 million views on YouTube, 3.5 million impressions on Twitter and 80,000 “hand lifters” who asked to be up to date on the launch of the Ford Fiesta in the United States. Ford’s use of automotive social media is of interest to many companies such as BMW, Mazda, and Honda, who are making great efforts to use them.
Twitter tweets are helpful in all your announcements, announcements, trivia, sales, and discounts for your customers. Twitter has recently been used by Volkswagen Polo in their new promotions. Volkswagen started a competition on Twitter as a way to promote and publicize the new VW Polo, which is also the first prize in the competition. Every time you tweet the correct hashtags, you increase your chances of winning the VW Polo. This is an excellent strategy for attracting customers through automotive social media.
Facebook offers any business the ability to start their own fan page and develop it in their local community to get enough likes for their customers to know about them. Through posts and images, people will notice and be interested in your ads and promotions.
It’s also great to post videos on YouTube to communicate and engage your potential customers’ curiosity. Posting videos is free, which becomes less expensive compared to expensive TV and radio advertisements.