Among a lot of home appliance brands, it is very difficult to choose a particular brand. Among this plethora of brands, Whirlpool stands out very high. This is one of those brands that became a renowned brand all over the world in no time. The company has introduced a series of products that are highly applauded by all its customers.
Whirlpool is part of Whirlpool Corporation, a pioneering Fortune 500 company. The Group has annual sales of more than $ 20 billion and a total employee force of more than seventy thousand. In 2008, Whirlpool was awarded the ‘2008 World’s Most Ethical Companies’ award by ethisphere magazine. Whirlpool Corporation was recently honored with two 2009 iF Product Design Awards for its exquisite Whirlpool Glamor Oven and GREENKITCHEN products based on the kitchen ecosystem design concept. It was also voted ‘Product of the Year’ and received the ‘Best Innovative Product’ award in the popular refrigerator category. Not only this, Whirlpool Frost Free refrigerators with the sixth sense as the best innovation in the popular refrigerator category.
Whirlpool’s huge product line includes refrigerators, microwaves, air conditioners, water purifiers, UPS, purifiers, and accessories. Whirlpool India has recently launched the Fusion 24 Premier and Professional 410Ltr refrigerators. Among the latest washers, Superwash A-65s and White Magic 800H are in great demand. Hydromassage microwaves such as MagiCook 22C and Jetchef 355 are highly appreciated by customers. The company has also recently launched PureFresh Elite and PureFresh Premium water purifiers.
With the advancement of computer technology, customers are drifting towards online shopping methodology, as the benefits that shopping portals offer to their customers are innumerable. They can use features such as searching for deals and chatting that shopping websites offer. These characteristics are completely absent in the market buying methodology. Online shopping offers are the products of the customers of all possible brands that are available in the stores of the market. It is very easy to order and have bulky products like Whirlpool washers, refrigerators, etc. without even leaving their desks.
Through the ‘Chat’ function provided by online shopping portals, the customer can chat with users online and learn the details and descriptions of the product. They can also make new friends by using this feature. In addition, by using the “search for offers” function, customers can select the product according to their desire and budget. They can select the product according to brands, price, characteristics, etc. In this way one does not need to buy an item as per the merchant’s wishes. Additionally, by using this feature, customers can discard products from the list that have features that they are not willing to see in the final product.