When we use the word “Digital Marketing”, we are actually referring to a brand’s online marketing efforts.
Therefore, if you are wondering what Digital Marketing (DM) is, here is your answer:
This is a practice in Business through which advertising messages are sent through online channels such as websites, mobile applications, search engines, social networks and emails. It helps a brand generate interest in its products among its consumers.
Although DM began to gain popularity in the year 2000, in recent years it has revolutionized marketing communication.
In a real sense:
They are brand messages (Advertising) delivered through electronic channels such as Television, Radio, Internet, etc. Electronic channels generate, store and transmit data in the series of the number 0 or 1.
Therefore,
It can happen both online and offline.
If the above is true, then
It has been around since Guglielmo Marconi sent the first wireless signals in 1896.
It’s not crazy?
However, the simple definition of DM does not say enough about the practice of digital marketing in today’s world.
This meaning is useless as technology is only the enabler of digital marketing. So let us understand what exactly is digital marketing.
What is digital marketing in the current context?
In today’s context:
It is a set of interactive marketing promotional activities that are carried out online. These activities help a person or organization reach their target audience and achieve their business and financial goals.
Therefore, when we say digital marketing, we essentially mean online digital marketing.
The other form of DM is offline digital marketing, which occurs on other electronic devices such as radio or television.
I know you’re not here to read about radio or TV, so I’ll spare you (even though I’ve spent millions of dollars on offline marketing during my career).
Moving forward in this article when I say “DM” I actually mean “Online Digital Marketing” since that is what you intend to read here, right?
- It is a set of marketing activities and not just one activity.
- It’s interactive and not just one way. It allows for two-way communication and is much more engaging compared to other marketing methods. Interactivity is what distinguishes it from TV advertising, which is also electronic but not interactive.
- It happens online. What it essentially means is that the activity takes place over the Internet or telecommunications networks. Although it happens online, it can power both the virtual and offline worlds. An example of DM in the virtual or online world is email marketing, social media marketing, or search engine marketing. In the colloquial sense when we say digital marketing we refer only to virtual or online marketing. An example of this in the offline world is the use of tablets to display product offerings in a retail store.
- Help a person or organization. It is useful not only for large companies, but also for individuals, unlike advertising on television or in newspapers. You can also take advantage of digital advertising with small budgets.
- It helps to reach and engage the target audience. It is focused and one can use multiple targeting methods to reach their audience.
- Helps achieve business and financial goals. It is measurable and ROI driven. Helps achieve business and financial goals.
I hope this helps. Let me know if you need more information!