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Videos have a long shelf life and offer insurance agencies and brokers the opportunity to provide engaging and effective educational content. Videos can range from recorded webinars to professionally composed PowerPoint presentations and whiteboard productions with scripted voiceovers and complementary background music.

Why add videos to your insurance agency website and why create a branded YouTube channel with videos? An important stat to consider is that your insurance prospects are 80% more likely to watch your video than to read your content. Another is the impact of video on your insurance search engine optimization efforts. Google gives more weight to web pages that contain videos and of course they own YouTube. More video generally equals better SEO insurance. And when your insurance agency video has a longer watch time than other websites in the same search results, you get an even bigger SEO boost from Google. Additionally, an insurance agency video gives producers great collateral for their email marketing, a social media marketing effort.

Professional branded YouTube channels can be used to create featured videos and specific playlists. For example, you can offer playlists for P&C, Employee Benefits, High Net Worth Clients, and Personal Lines. Each playlist should have at least 3 videos, preferably more. These can be used for web marketing initiatives including email marketing and social media marketing.

Although prospects (and customers and partners) often prefer videos to written content, not all visitors to this website will watch your video in its entirety. Insurance website visitors want to know if the video belongs to them, and if they don’t see your benefit quickly, they’ll leave your video and move on to another site. To help improve adherence, be sure to add captions and transcripts. Subtitles and transcripts will help improve the chances of people seeing the full video and increase your authority with Google. Captions and transcripts help:

  • Increased viewing time (up to 80%)
  • Improve deep links with keywords in video
  • Improve search results for keywords included in the video

Take the time to create insurance videos and get the most out of your benefits. Including insurance marketing videos on your website and adding them to a branded YouTube channel will help your insurance search engine optimization efforts, increase website traffic, and drive more insurance leads into your pipeline.

If you are looking for ways to improve your insurance agency website, produce high-quality videos, and optimize your insurance agency SEO, and you lack the in-house time, tools, or skills to do so, you may want to consider outsourcing this initiative to a competent insurance marketing agency. .

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