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PPC (Pay Per Click) or SEO (Search Engine Optimization) are two important and most basic approaches that improve your website ranking and help you get better results. For a businessman it is very difficult to choose between the two basic options. And in order to make a smart decision, you must first know about the options and if you don’t know about them, so this article will help you a lot. What are we waiting for? Let us begin.

  • PPC (pay per click): Basically, these are online ads where you have to pay for every click on your website. It is also recognized as paid search and to run this campaign successfully you need to have a large marketing budget as you need to pay for every click on your ad whether it converts or not.
  • SEO (search engine optimization): Another basic option you have is SEO, which gives you the organic results without emptying your wallet. There are sets of tools and techniques that you can apply to increase your website visibility organically, which also increases your credibility and customer base.

Scroll down to find out why SEO is better than PPC

  • Increase organic results: If you want organic traffic and results for your website, it is better to go for SEO as the traffic that comes from this approach is genuine and increases the chances of high conversion. On the contrary, PPC fails to increase organic traffic as it will give you success, only until you pay.
  • Credibility: SEO will help you increase your website’s visibility at the top of search results, which not only increases your traffic, but also your credibility. On the other hand, PPC shows your name on the first page, only until the moment you pay for each click, which is not credible at all and fails to gain customer trust.
  • Cost: SEO will cost you less compared to PPC. Therefore, it is the most suitable option for all small and large organizations as it provides long lasting results without breaking the banks.

All the above points make it clear that, in the battle of PPC vs. SEO, SEO will give you bang for the buck. However, to get the results of his efforts, he must take every move wisely. And if you are not up to the trick of the trades, it is mandatory that you consult an SEO expert, who will help you achieve your business goals.

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