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Is SEO dead?

“The sky is falling!” Chicken Little yelled. Except it’s not just one Chicken Little, but a massive crowd of them, all declaring that SEO is dead. It’s 2015 and don’t let the hype give you the attitude of woe like me. You’re listening to this all year:

R. Google has discovered everything.

B. Google has made too many changes.

C.Google has shut down link building.

D. Google has killed SEO.

Search engine optimizations are still here

You can choose to believe it if you want. But you’re not imagining it if you think you can hear the sound of quiet laughter somewhere in the background.

Do you know who laughs? They are the people who have been around the longest. People who have done search engine optimization for years. Why? Because they have seen it before.

It’s all one big circle, and we go back to the part where everyone freaks out and runs around in circles yelling “the sky is falling.” Except for the few that just keep going, adapt and surprisingly (or not) continue to be successful.

Sure, things change. But they remain the same, too. The basic formula for SEO success remains:

1. happy

2. Links

3.Traffic

Great content has always been powerful. The difference is that before you could get away with junk content if you just bombarded your site with junk links. Well… things are the same, but different.

Key SEO Tactics

Great content is still powerful. More than ever. But it’s much harder to get away with junk content and junk links. Guess what? Make great content.

Links are still critical. But just like the content, it’s pretty hard to get by with total garbage. You need fewer and better links to get the job done. And preferably some links leading to number 3.

Traffic. We all know that Google uses factors like bounce rate, time on site, and number of visitors to validate the importance of a website. They have even started to consider SSL certificates and mobile-ready design. And yes, it is a bit of work to get real traffic to your site.

But if you use these three elements together, they complement each other and naturally help you achieve success.

1. Create decent content that people actually want to see/read/watch.

2. Create links and social shares from places where people actually are.

3. People will read your content, like it and share/link to it.

SEO and Tools

As much as I wish I could deliver all of this to you wrapped in a pretty bow, Market tools like SocialAdr, Hootsuite and others only automate #2, with a side effect of #3. You’re responsible for getting decent content.

Create your own marketing toolbox. There are many systems that work. Find out what is best for you. One way is to post your original content on EzineArticles and other sites like it.

Yes, I know SEO in the new world can be a bit more labor intensive than it used to be when we were blasting a site with 10 billion low quality links. But we can still take some of the work off you.

SEO is not dead. He still has the same core elements that he always has, you just need to make it a little better and a little different. So go out there and make it happen.

Or, you can put on a blindfold and run around in circles with everyone else. I think your line is “the sky is falling!” Be successful today.

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