Many people think that arbitration is no longer relevant… but they would be very wrong. I’m going to show you how I made over $1.4 million from arbitrage using Facebook and Google AdSense.
There are some small factors that people forget when trying to be successful with arbitration. In this article, I’m going to go over how to increase your AdSense revenue and decrease your Facebook ad spend…resulting in higher profits and a higher return on investment.
facebook ads
If you’re not using Facebook Ads to drive traffic to your website, then you’re missing out on a crucial vertical of quality web traffic that can propel your site to the next level. Many people have tried Facebook ads by creating an ad with the default image and default targeting… but they don’t get the results they expect.
The key to Facebook Ads is to get high CTR (click through rate) ads. When this happens, your relevant score increases, resulting in a lower CPC (cost per click). When your CPCs are low, your profits are up… and this is the key.
So how do you get higher CTR ads? Well, knowing your audience is an important piece. This allows you to target specific demographics and weed out Facebook users who probably wouldn’t have clicked on your ad. This will lower your CPC.
Another very important piece of your Facebook ad is your text and image. Using the default image that Facebook chooses for you probably won’t get you any results. Ads that stand out more will get more clicks, so the key is to make a highly engaging ad with a specific demographic. A great method I use to create high CTR Facebook ads is to use text on image. I use Adobe Photoshop, but you can find many free tools that will allow you to do this. Facebook only allows 20% of the text on an image and I like to use the maximum amount. Use text colors that contrast with your image and make it stand out.
Google advertising
Increasing your AdSense earnings will also help increase earnings. There are some great ways to do this that many people don’t know about.
A great tip to increase your AdSense income is to verify your placement on your site. How many ads do you have at the top of the page? Do you have ads in high traffic areas? Does your ad contrast with your page or blend in?
Answering these questions can help increase AdSense CTR and CPC. Another important factor is having image and text ads enabled. When you’ve only enabled one, you’re missing out on potential revenue from advertisers. Many people use their mobile phones to browse the internet and it is your job as a webmaster to make your site mobile friendly. Simply having a mobile-optimized site will increase your revenue by 15%.
One of the most important parts of increasing AdSense revenue is increasing page views. The more times someone browses your site, the more chance there is that an ad will be clicked. Keeping users on your site is a very important part if you want to do anything with AdSense. Your pageviews per session should be above 3. Every additional pageview you get increases your chances of earning more income, so have a user-friendly site with engaging content that will make someone stay longer.
Advertising management system
Having an advertising management system is a necessary piece in this whole equation. Without the AMS system that I used, I would not have been able to earn the amount of money that I did. Having one place to view every Facebook ad campaign and correlating AdSense pages/campaigns is the only way to earn this kind of money. You can do it manually and do it well, but if you want to be very successful, you need to use an ad management system.
