Lack of understanding of the target market I visited Harrods to do research for my books on store design and visual merchandise display. Harrods, to anyone reading this White Paper who doesn’t know it, is the Mecca of retail. Royalties, A-list celebrities and the ‘who’s who’ from around the world flock to London just to…
When it comes to laser cutting versus waterjet cutting, there is a lot of debate. The fact is that both options have their own level of benefits that they can offer to the user. But with that being said, you should know which one is best for you before you start any job. If you…
Mobile marketing can refer to two things: mobile marketing as in the roaming or persistent movement of advertising such as road shows and billboards, and today, SMS mobile marketing as in the use of mobile devices to attract customers. The first definition falls heavily into the traditional marketing medium, in which a product or service…
OK, OK so there are more than 5 things. In fact, there are 3 sets of 5 things to consider when naming your business. If you are like most entrepreneurs, your company means a lot to you. I have many clients who refer to their businesses as their “baby or lover”. As an entrepreneur, you…
With mobile app trends dominating the market, more and more people are using their smartphones to access the Internet, thus eradicating the use of personal computers. According to a recent study, using a smartphone to make phone calls is the fifth most popular use of the device. So, if you are among those who still…
Is Facebook useful for your marketing goals? Is Facebook a path to success and does it help boost business in the digital world? Many questions and answers come to our mind. But the truth is that yes! It is the great platform and success among the successful businessmen. Be one of them/ours. Facebook components are…
When you research home and property insurance companies, you should always focus on a variety of factors, not just price. Even if you’re looking for “cheap home insurance,” you shouldn’t settle for the lowest rate, as you could end up paying more in the long run. Take into account the deductible and the value of…
I bet you have always asked yourself the above question, but you were probably too busy to bother finding the answer. Well, for your comfort, know that you are not alone. It’s more of a question that a lot of people ask themselves. We all know that fruit is something that doctors recommend we eat…
Two themes come up frequently in my conversations and in my reading about other entrepreneurs: work/life balance and ‘the bottom line’. The former doesn’t exist, and the latter isn’t the reason you’re in business. If you’re in business for the right reasons, you love what you do; It’s what gets you out of bed in…
You have created a profile on a marriage site. You’ve looked at some of the profiles there. And you are interested in someone! You are eager to start a conversation, but at the same time nervous. Also, if you don’t make the first move, chances are the two of you will never interact. How do…
