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The Craft and Hobby Association in 2011 published the results of research on the US hobby and craft industry.You may be surprised to learn that the contribution of artisans and hobbyists to this industry is approximately $ 29,000. million, double the $ 14 billion first reported by the Craft Organization Directors Association (CODA) in 2001. A surprising figure to emerge from this research (even for us avid craft enthusiasts) is that more than half of American households acknowledged participating in a craft activity at least once a year.

When we unpack that $ 29 billion net worth figure, we get a clearer picture of who loves their hobby. Woodworking was the pioneer in the top 10 craft sectors by spending, with $ 3.32 billion with 16.8 million people participating in this activity. I myself have bought some lovely bookends at a local Sunday market that have clearly been lovingly produced by one of those carpenters.

Since the internet revolution, every industry has been into analytics and who wouldn’t want a picture of their customer base, so smart marketing campaigns can bring a little more of that dollar value to the business. And what an impressive dollar value it is. The artists among us, believed to be 21.1 million households, spent $ 2.6 billion on our passion. Jewelry and bead making crafts accounted for $ 2.3 billion with 14.7 million people making earrings, necklaces, bracelets and brooches, etc. More than 18 million households dedicated to creating scrapbooking and other paper crafts spend $ 3.3 billion to preserve family memories and turn photos into family heirlooms. The hobby of crochet injected $ 1.062 billion into the industry through 17.4 million crochet fans. That’s a lot of towels to cover.

The making of wreaths, historically a symbol of strength, and in Christianity a celebration of the holiday season, made it a top 10 craft activity with 11.6 million people participating in this activity. This is not just once a year in Christmas crafts as crowns are also used as a wedding headdress in many different cultures. Incidentally, wedding crafts injected $ 803 million into the US craft economy.

With speculation that the global financial crisis is responsible for providing this boost to the cottage industry, Hobby Lobby’s Eileen Liffick attributed an increase in people attending craft stores or online craft sites looking for ways to create crafts for their families without spending a lot of money due to current economic conditions. Liffick says that “people are not only saving money, they are earning it. We have a lot of people who sell these items and make extra money.”

What was once a much loved hobby is now a means of saving money for the family. “People are looking to create something special, something homemade. They want to help others save money, while earning a little more for themselves.” The fabric department business has doubled at least in the last three years due to the economy with people going back to earlier times, making homemade items for themselves, as a gift, or for a fun family activity. Industry concentration has increased over the five years to 2011, as large national retailers gain market share from small independent operators.

Despite the impact of large-scale businesses, successful craft businesses are popping up everywhere looking to share a $ 29 million net worth in the craft industries. Crafting is a convenient work-from-home business and respected cottage industry. It is estimated that approximately 81.2% of all cottage industry operators in Canada were businesses without paid employees (not employers) in 2011.

Now it’s easier than ever to get your business known and recognized without spending a fortune by doing so using a variety of free and low-cost tools and resources, from internet marketing to craft shows and everything in between.

Craft fairs bring resources and new techniques to the end user, providing an unrivaled opportunity to present craft and hobby ideas, products and services to this dedicated audience. The hobby and crafts association reported that attendance at a particular craft show increased by 40%. In the “shoppers” category alone, registration increased 48% for this same 2012 planned show in Anaheim.

Craft Pavilions showcase the latest in crafting reaching craft and hobby enthusiasts everywhere. Stall owners sell produce in a popular and vibrant market that attracts tens of thousands over the course of the event. The bonus for the community is powerful, as these tens of thousands of attendees require accommodation and spend money on food and beverages in and around the event.

Peartree Solutions produced a report on the profile of the Canadian cottage industry (2003) highlighting that Canadian crafts, internationally recognized for its quality and distinctiveness, was at that time seen as a growing and vibrant collection of artisans, studios and individual businesses. . , media guilds, public and private galleries, retail and wholesale trade shows and organizations. The industry in 2001 had generated $ 727 million in economic activity that includes more than $ 100 million in exports.

At the time of this research, there were approximately 14,048 craft studios operating in Canada, employing 22,597 people. Ten percent of those surveyed had a craft income of more than $ 120,000. Net craft income (or income) of full-time crafts professionals averaged $ 17,300 in 2001, while the top ten percent had net income of $ 49,000 or more.

Artisans in the southern hemisphere are equally enthusiastic about their hobby. Australia has less than a fifth of the US population, yet it managed to spend an estimated $ 250 million on arts and crafts supplies in 2009-2010. These figures are not a faithful representation of the Australian cottage industry, however, as the Australian Bureau of Statistics (ABS) defines a hobby as an activity that was carried out only for oneself or for family or friends, that is, the production it was not for general consumption. . If the item produced were to be sold, then this would be considered a labor participation and would not be measured in the hobby category. The ABS survey showed that in 2007 there were 2.1 million people over the age of 15 in Australia who were engaged in arts and crafts as a hobby activity.

Craft shows, craft festivals and craft shows are an unrivaled opportunity for artisans and retailers to showcase their wares. The exhibition “Handarbeit & Hobby” (Cologne, Germany) was held in 2009. Considered the largest European exhibition of manufacturers of articles for sewing and creativity, the exhibition attracted more than 200 companies of handicraft products. Many companies from Mexico, Japan, Australia, the United States and other countries saw the economic benefits of crossing the world to present their products and prop up a part of the lucrative European artisan market.

Prize money from crafting contests can be quite lucrative for the hobbyist. A 2009 embroidery award winner beat out the pool of 24 finalists from 24 selected countries of 330 applicants to take home $ 10,000. Craft enthusiasts can compete with the best by entering craft competitions. A European Quilting Championship has been held annually, since the competition began in 2002. Teachers and designers of ceramics and porcelain from Canada, Russia, Spain and other countries were among the last biennial visitors to the British Ceramics Biennial Festival in 2009. A mosaic technique summit was organized by the Society of the American Mosaic Artists and coincided with the Society’s tenth anniversary.

In a press release issued on April 14, 2011, CHA member Northridge Publishing (PROVO, Utah) announced the launch of a new cottage industry trade publication “Creative Retailer.” The publication aims to provide retailers with the best in industry information and product knowledge and expose a wide variety of topics, provide project ideas, and discuss solutions to common retail problems for handicraft retailers. The cottage industry hopes that the introduction of a new trade publication is a sign that the industry has a positive future for both retailers and craft enthusiasts.

As former partners of Scrapbook Premier, Inc. and Scrapbook Business Magazine, Northridge Publishing’s Torrie and Kevin will provide cutting-edge programs and media support that will strengthen business practices for suppliers, manufacturers, and retailers alike. Brian Kunz, founder and president of Northridge Publishing stated “They are striving to expand the industry by creating greater awareness among their many subscribers” (hundreds of new readers each month).

The statistics from the cottage industry clearly show that with more than half of American households engaged in a craft activity, many, many people experience that unrivaled feeling of satisfaction that comes from creating something beautiful. Nothing is as comforting as those stolen hours immersed in the craft you love.

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